Los Angeles makeup artist Jeanine Lobell intoduced her own line of cosmetics, Stila (pronounced STEEL-a), in 1994. Lobell's concern for the environment lead her to use recycled paper, metal, and glass to package the majority of Stila's products. Fun girlie illustrations and inspiring quotes were included to add whimsy to the line. In addition to cosmetics, Stila also produces scents, brushes, bags and collectible paint cans.

Currently Stila is owned by Estee Lauder, but remains under the creative direction of Lobell. The name Stila means 'pen' in Italian.

As a side note, Lobell is married to Anthony Edwards - formerly Dr. Greene on TV's ER.

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