The Polk Database is the largest marketing database of US and Canadian consumer lifestyle and demographic data.

In February of 2000, Equifax bought the database from R.L. Polk & Co., for $260 million.

Equifax now controls the largest set of demographic and direct marketing data in addition to the world's largest / most valuable database of credit information.

Scary, eh?

Log in or register to write something here or to contact authors.