Brand of French industrial table wine heavily advertised and sold at an inflated price in the UK on the wholly fallacious premise that "Les Fran├žais adorent le Piat d'Or" when in fact they will never have heard of it. Stands alongside Hirondelle and any brand of Liebfraumilch (but especially Blue Nun) in the canonical selection of bad wines found, or once found, at British student parties.

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