New Riders is the Publishing company that gave away those Beer Cozyies at Atlanta Linux Showcase 99' They publish manuals under the GNU projects GPL, and donate a portion of the profits to the FSF. Their book, Debian GNU/Linux: Guide to Installation and Usage, by John Goerzen and Ossama Othman was somewhat of a flop due to the fact that most new Linux users I polled, (approximately four or five in a study for, so don't take too much weight out of this.) felt it was a guide for people who really knew what they were doing, making a HOWTO for such people useless in the first place.

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