The modern typeface called Baskerville is based on those designed by John Baskerville (1706-1775), who studied every part of the printing process, including making his own paper and ink. He became printer to Cambridge University, and among his many great editions was a Bible, though he himself was an implacable foe of superstition, and insisted on being buried in his own garden under a monument of his own design.

His type was one of the last great designs of the kind called Old Face, which were supplanted between around 1800 to 1920 by the hideous New Face styles.

Baskerville is somewhat blacker and wider than faces like Garamond. These days it is commonly seen in Puffins, the children's book imprints by Penguin.

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