This is a Magic word used by the Magi of the Ordo Templi Orientalis. It is referenced several times throughout The Book of Lies, as pretty much Aliester Crowley's (and many other pre 20th century sorcerer's) principle invocation. The illusionist Harry Houdini popularized it as Abracadabra, and so the ancient Hebrew incantation became nothing more the classic Parlor Magician's jargon it is today.

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