Fred Perry is a brand of sport shirts favored among mods, ska aficionados and skinheads (the non-racist, although equally obnoxious "SHARPS", as far as I know. Don't get me started on the difference between them, that's for later write-ups).
Started by the first British tennis star to win the men's singels at Wimbledon(in 1934), Fred Perry was originally a producer of sweatbands and later the Fred Perry sport shirt, with the All England Sport Club logo on the chest. Very popular with the mods in the 60's.
What strikes one as odd about the affinity for these symbols of high class, is that the mods, skinheads and rude boys all came from the blue-collar streets of London (and generally were pretty proud of it). Was it their keen sense of irony, or were they thumbing their nose at the upper-crust?