The phrase
Super Luxus Lemmen Paketti is an absurd
Finnish Internet meme,
similar to the "
All your base are belong to us" infection, if (fortunately)
not quite as
virulent.
But first, the background. Every few months, a booklet called Kuponkiuutiset
("Coupon News") is distributed to every household in Finland.
This booklet consists purely of advertisements for mail-order companies, all hawking
stuff like magical weight-loss pills, cheap cosmetics, Chinese watches,
lingerie sets, "Book of the Month" club memberships, German porn videos,
loans without collateral
but 27,6% yearly interest, etc -- in short, pure spam. Despite the name,
there are no coupons per se, just little prefilled order forms that you can
cut out and pop in the mail.
And for as long as anyone can remember, a company called Molly has been
advertising the same product: the legendary Super Luxus Lemmen Paketti.
This means "Super Luxury Love Package", and if you think that sounds dorky
in English, it's even worse in Finnish since the name contains at least
three misspellings and/or grammatical errors. As of November 2001, the
contents of the package are as follows:
...and while the items are worth over 600
FIM, it can all be yours for the
low, low price of 199
FIM! As in
AYB, the
combination of hilariously
awkward Finnish and the classy products involved have struck the collective funny
bone of Finnish youth, so pretty much any
X can now be praised (sarcastically or
otherwise) as the
Super Luxus X Paketti.
Now that Finland has joined the Internet revolution, you can also find Molly
online at http://www.mollyshop.com and admire their unique brand of
Web design. (Tip: Take a look under Men's Clothes to find the
inimitable Moose Strings,
guaranteed to leave a lasting impression on your date.)