Tech TV, formerly
ZDTV*, is a
cable television channel devoted to the so-called "
digital lifestyle," featuring shows that celebrate & explore
technology and
geekdom: the
culture, the
economy, and the
toys.
Ever since it's inception (mid 90's) the channel has done well, starting as cracker jack Silicon Valley local television, growing into a large nationally broadcast TV superpower! (almost anyway) On no other channel can you see people playing Quake III Arena and taking apart iMac's!
Some popular shows:
...among others.
*As of September 2000,
ZDTV, changed it's name to Tech TV, or ZDTV 2.0 (as they like to call it.) The name change is part of a new
brand identity strategy, as it expands coverage over
Time Warner's and
AT&T's cable networks. The channel was bought by
Vulcan Ventures, Inc. from
ZD Inc. on
January 21, 2000.