It's no coincidence that Frederick's was founded in 1946. Frederick had been in the
US Army until he was
demobbed in
1945 and it was while talking with his
army buddies about their
women back home and how they imagined them that he got his ideas about a
lingerie shop.
Having said that, I'm pretty certain that your average GI Joe in WW2 didn't imagine his wife wearing a latex thong and peephole bra...La Dee Da.