The motto of the Nintendo Corporation as evidenced by their Gameboy and N64 offerings. The Gameboy is essentially the same as the Gameboy of ten years ago, except that it has a slimmer case and, as I understand, may have a color display. (Which I suppose is an improvement.). The N64, however, is exactly the same as it was five years ago, except that it is now available in multiple colors. So in the face of increasing competition from Sega and Sony, Nintendo has re-released their old technology in different colors.