Push ( wrestling jargon )
In the world of professional wrestling, a "push" is a chance for a wrestler to advance up the card. Pushes generally happen for two reasons, which are strangely paradoxical:
-The wrestler is "over" with the crowd, i.e. gaining in popularity.
-The wrestler is being overlooked by the crowd, so the bookers want to give him/her a chance to showcase their abilities.
Some examples of a push would be outfitting the wrestler with a new gimmick, or placing him/her in a high-profile feud with a more popular wrestler.