In Neal Stephenson's novel, The Diamond Age, Bespoke is the name of the Engineering department of Machine-Phase Systems, one of many corporate entities making up Apthorp, headed by Lord Alexander Chung-Sik Finkle-McGraw. It is the employer of a main character, an artifex named John Percival Hackworth, who designed a very special nanotechnological book: A Young Lady's Illustrated Primer.