The word "multimedia" was used to describe an event or performance that incorporated several media; other words were used, like a "happening" - I think that was Andy Warhol's term (the Velvet Underground started in his "Exploding Plastic Inevitable"). You'd have, for instance, a band (or two) playing, along with a psychedelic light show, maybe films projected along a wall, maybe some mimes or actors. Origins? Maybe Fluxus; maybe Ken Kesey's Acid Tests.

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