British online travel agent, which was recently floated to much excitement in the financial markets. Shares opened very high, then the price tumbled, as sensible people realised this company had no chance of recouping its costs: everyone in the UK would have to buy three holidays a year, or something, before they would make a profit.

Hopefully from now on, investors will require a decent business plan as well as ".com" in the company's name.

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