When I was in high school I liked to write short stories. I was also very lazy, so we invented this new literary form: the one-paragraph story.

One of them featured an imaginary creature, the gnerk. Imagine my surprise when, in the following year, we had nationwide commercials for milk carrying the slogan: 'Gnerk, the white gnotor'.

A case of plagiarism? Clearly, my beloved animal is as close to a gnu as it can get without actually being one. I feel the company should have included the source.

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