Cross cultural is a term representing a person or a situation in which culture collides, is exchanged, or evolves.

Cross cultural can also be used to describe the manner in which a country or region grows and develops. A cross cultural situation can lead to negative effects such as Cultural snobbery. However, more positive aspects such as cross cultural exchanges and a huge increase in cultural understanding and respect.

Cross cultural situations can have an effect on the way companies market their products. It has also produced a lot for people to study

Lack of cultural exchange can lead to cultural lag in the worst situations.