A date printed on foodstuffs, indicating how long the food will still be at its best. Although it may be edible afterwards, the manufacturer makes no warranty that this is the case. Some foods (mostly seen in supermarkets have a display until date - this one is just a guideline, and has nothing to do with the safety of the food - just that the store should not leave it on the shelf, as it's near to the best before date.

If it's a marketing conspiracy, it's a pretty crap one, as most supermarkets heavily discount food that's past the display until date, and can't sell food past the best before. Seeing as even their own brand products have a display until date, it's hard to see exactly who's conspiring...

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