So reads the advertising tag line on M&M candies.

Naturally, one wonders... to whom did they pay licensing fees to receive this stunning and unprecedented designation? Father time?

"M&M's"® were first produced in 1941 and are still produced by Mars, Incorporated. They feature a crunchy shell surrounding chocolate or a nut product. The basis of this company's extraordinary product claim is the Roman Numeral system:
1999 = MCMXCIX
2000 = MM

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