A commmon claim made by breakfast cereal advertisements. The breakfast they show in the commercials invariably has lots more stuff than just the cereal. Usually some toast, OJ, and milk. probably some other stuff too, although I can't remember since its been a long time since I saw a commercial for cereal. Basically the point is that cereal on its own is not a balanced breakfast. You have to add lots more stuff to your breakfast before it is balanced, and in fact, the cereal is not a significant part of the breakfast at all by the time it is balanced. This is an example of a misleading claim.

During the wild, unregulated 70's and 80's, the USDA allowed even Cookie Crisp to market themselves as part of a "complete" or "balanced" breakfast (the insulin and defibrillator must have been concealed behind a milk carton).

In these grim days of litigation, the USDA now requires that breakfast cereals reach a certain threshold of nutritive value before they can make claims about being good for you.

Less-nutritious cereals are now forced to bottom feed for respectibility with the unforgivable adjective "good".

Usually this claim is made about a cereal during the brief moment where the bowl of cereal is shown on a table surrounded by orange juice, toast, fruit and milk. I think I've even seen a plate of pancakes on the table once, subtly faded out behind the bowl of featured cereal. Using that kind of weasel claim, the napkin could even be considered 'part of that good breakfast.'