This is a more recent development for those of us fond of the Milky Way candy bar
from the wonderful confectioners
, a division of Mars, Inc.
This is one of three varieties of the Milky Way bar available, following the original Milky Way bar and including Milky Way Lite
. Milky Way Midnight was most recently released under the name Milky Way Dark.
What's in a name? Here's what the M&M/Mars Milky Way FAQ
has to say about the name change:
Why did you change the name from MILKY WAY® Dark to MILKY WAY® Midnight?
The MILKY WAY® Dark Bar used to be called FOREVER YOURS® Bar back in 1936 and was discontinued in 1979. However, due to popular demand the FOREVER YOURS® Bar was reintroduced in 1989 and was named MILKY WAY® Dark Bar. Based on consumer studies we found out that the chocolate in MILKY WAY® Dark was not what people would think of as dark chocolate and we wanted to reposition the bar to appeal to a broader audience so it was renamed MILKY WAY® Midnight in 2000 and is what you see on the shelves today. The bar still retains its bold, rich chocolate, fluffy nougat and the best caramel ever, the change was only in the name.
As the name might suggest, the Milky Way Midnight has a very dark covering of rich chocolate
Milky Way bar was developed in 1923
by Frank C. Mars
, 12 years after the founding of Mars, Inc. Unfortunately, Mars, Inc. doesn't seem all that interested in making information easy to find as they have several different urls, so it was only through the kindness of a fellow noder, generic-man
, that I learned of www.milkywaybar.com, the site to visit for intellectual candy.
For those of us who are really fond of dark chocolate
, this is one of the few candy bars out there with which to satisfy our cravings. Otherwise, our normal source would be the local See's Candy
shop or a box of Whitman's Chocolates
from the nearest grocery store.
The Milky Way is a bar of chewy vanilla nougat
with a layer of smooth caramel
which is surrounded by chocolate. It is actually rather similar to a 3 Musketeers
bar, but with caramel and a bit more substance. The Milky Way nougat isn't quite so fluffy as that found in the 3 Musketeers.
And now, without further ado, what you've all been waiting for.
The Nutritional Facts
Percentage Daily Vaules are based on a 2,000 calorie diet.
And, of course, The Ingredients
semisweet chocolate (sugar, chocolate processed with alkali, cocoa butter, cocolate, milkfat, soy lecithin, vanilla extract, artificial and natural flavors), corn syrup, sugar, skim milk, partially hydrogenated soybean oil, less than 2% - butter, milkfat, lactose, salt, egg whites, soy protein, vanilla extracts, artificial flavor
I wish it were easier to find all of the different sites held by Mars, Inc., but they don't seem to cross reference their websites. Many thanks to generic-man
for finding the site with the info I had sought in vain.