Keep It Beautiful was the slogan that used to be on the license plates in Ontario.

I don't remember the year exactly, but I must have been around 8 or 9 (because my dad still drove The Beast then), license plates began to say something else.

Perhaps the government knew something that we didn't. Thinking to today's situation, with the province ignoring environmental concerns, it would be hypocritical of them to ask that of the citizens.

Its interesting to think back and remember that they discontinued the use of the slogan around the time that acid rain was beginning to pose a threat to trees and lakes, especially in Northern Ontario which was where they took the cover pictures for their free road maps.

Pardon me for thinking like a conspiracy theorist, but I think they knew it'd be a good move in the long term to change the slogan to Yours to Discover as there is nothing beautiful about the way the land is treated here anymore.

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