Renowned authority on online communication and virtual communities
; author of The Virtual Community.
Noted for his frequently colorful wardrobe.
Founded the Electric Minds community in 1996; after selling the Electric Minds company to Durand Communications Inc. in 1997, worked as a consultant to Durand for a time, then moved on to found the Brainstorms community.
His personal Web site is http://www.rheingold.com.