The mega-conglomerate toy and game company that is known for producing Transformers
, G.I. Joe
, and other famed toy lines of the 1980s. Most of the television series
based on these toy lines shared a common setting, called the Hasbroverse
Hasbro counts among its many holdings Parker Brothers, Mattel, Atari (formerly owned by the bankrupt hard drive manufacturer JTS), and Wizards of the Coast (which itself owns TSR).