In Douglas Adams' Hitchhiker's Guide universe, we learn of the Sirius Cybernetics Corporation. Its complaints division, we are told, covers the major land masses of three medium sized planets and is the only part of the Corporation to show a consistent profit.

A sign bearing the motto of the division, "Share and Enjoy"1, was erected in three mile high illuminated letters near the division spaceport on one of these planets. Unfortunately, in characteristic SCC style, proper engineering surveys were not carried out, and the sign collapsed. After the letters sank halfway into a swamp, they seemed to read "Go Stick Your Head In A Pig" in the language of the planet's native species.

For some reason, this is the favourite phrase for torturing the BabelFish.


  1. Which has also found use as an unofficial motto of the Open Source movement....

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