Finding Fans and Selling CDs is a book by Veronique Cordier and Jason Ojalvo, published as a pdf file by Disc Makers, downloadable from http://www.discmakers.com/findingfans/ffpdf.html.
Its table of contents:
Releasing a CD
Publicity and Promotion
The Introduction starts with the following words:
"This guide provides basic information on how to release, promote,
publicize, and sell the music you have worked so hard to create. By directing
your career goals through the steps outlined on the following pages, you'll
be on your way to launching your act locally, regionally, and nationally."
All in all, a nice little guide of the How To Start Your Own Independent Record Label type.
The book runs 47 pages long, so it is indeed just a basic introduction, but it will direct you to other books as well as online resources.