(a) concept of taking common ideas, images, phrases, etc. of the advertising medium and using them against this machine which seems to be headed towards self-destruction. For prime examples of subvertising see Adbusters.org.

(b) the name of another good example, subvertise.org, which offers many picture files (t-shirts posters or stickers) which go "against the grain". Most carry the copyleft or anticopyright symbols.