A consumer magazine aimed at readers. First published in New York by West Egg Communications LLC in October 1998, the journal quickly garnered a loyal readership and an enthusiastic reception from the book publishing industry itself, which until then produced mostly trade journals like Publishers Weekly and Library Journal aimed at professional industry markets.

With over 50 original reviews, author interviews, features, and regular departments ranging from biography to crime in every issue, "Book" has been a huge success with the consumer market. Serving up 6 bi-monthly issues a year of juicy book news and reviews, the magazine offers book lovers a glimpse behind the scenes without the highbrow attitude of more traditional literary journals.

The magazine has a guaranteed circulation base through a marketing relationship with Barnes & Noble booksellers, which offers a free subscription to its "Readers' Advantage" program members.