Resident Evil Zero (thing)

When Resident Evil Zero was released in Europe in March 2003, Capcom set up a special phone hotline for scared gamers to call for reassurance. By calling 08700 46 55 20 callers could hear a special two minute message recorded by a psychologist that offers comfort and reassurance that the evils onscreen are just a game and not really happening.

Ben Le Rougetel of Capcom commented at the time, "It's our duty to look after our consumers properly. Resident Evil Zero is a ridiculously scary game. We want players to know help is at hand if they become too frightened. The phone line's message is simple: it's important to realise that this is just a game. Fear is all the mind, and that's what we want our players to remember."

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References:
http://n-philes.com/php/epuyazvypzeuzeklapaa.php