Honestly, this is one of my favourite ways to wake up in the morning.  It sure the hell beats BEEP BEEP BEEP BEEP (which, by the way, is unquestionably The Worst Way to Wake Up).  Anyway, in response to the rest of the writeups here, I think that a lot of people would find this annoying, possibly even disgusting, because their dog's breath stinks like shit.

This could be one of two things:

At the risk of sounding like a used car salesman, I'll let you in on the ground floor:  That shit food is probably the cause of your dog's smelly coat ("wet dog smell") and probably partly responsible for his bad breath.  Bad breath.  No matter what the asshole at Pets 'R' Us tells you, Pedigree is not the top of the line.

What you really want, though it is scarcely available, is some of that "all natural" stuff -- raw ground chicken or tripe (yes, the stomach) mixed with vegetables.  Seriously, the benefits are all there, man:  Shiny coat, better breath, and the mutts go nuts for it, in all of its stinky-ass glory.