A very easy way to get repeat traffic to one's web site, microcontent refers to little bits and pieces of information that change very frequently. The use of microcontent is often much easier than magazine-style monthly updates, which require a great deal of content and layout work. Microcontent can also include syndicated content: everything from Slashdot headlines to stock quotes. A customizable portal such as My Yahoo! is nearly all microcontent.
For a highly addictive example that satisfies one's carnal need for content, see Everything2.