Small tubs of ready-set jelly that can be taken from the shop shelf and eaten straight away* without even passing near a refrigerator to stop it from becoming liquid.

It is one of the few things you can buy which has a name that sounds as if it should be a question. Grown-ups say to the kids: "Ready to eat jelly?" and the kids yell back, in unison: "You betchya!"

There's a snazzy advertising gimmick right there.

* But please, please, please: Don't forget to pay for it first.

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