Weekly trade rag published by CMP Media Inc. It is normally provided free of charge to industry "people" and makes profit based on the volume of ads it carries and amount of printings per year.
Mostly useless. I have found that many of the people who receive this magazine because they are "in the biz" don't have time to read it on a weekly basis. I usualy scan the cover for interesting tag lines, and if I don't find one I just chuck it in the recycle bin.
It is my hypothesis that most of the ill-advised and purely ignorant projects I receive originate from an administrator reading this or a similar magazine.