As a marketing gimmick, ActivisionTM used to offer cloth patches as a reward to gamers who achieved a certain score in the games they manufactured for the AtariTM 2600. One would take a photograph of the screen displaying the required score and send it off to ActivisionTM and, four to six weeks later, one would receive a colourful fabric patch bearing the name and logo of the game that had been conquered, which one could then sew on one's gleaming silver coloured satin AtariTM baseball jacket. ActivisionTM has long since abandoned the practice, and the patches are now collector's items which fetch insane prices in online auctions.