French contraction of "Vois-la" ("See there"), used in English to call attention to something, or to suggest an appearance as if by magic. The pronunciation is by French rules (as if spelled "vwah-lah" to English speakers) and so it is frequently misspelled in English -- as "viola" by people who've seen it written without hearing it, and "wallah" or something similar by those who've heard it without seeing it written.

Log in or registerto write something here or to contact authors.