Marketing term created for 7up advertisements to spin the beverage as a soft drink for contrarians and malcontents.

By calling 7up an un-cola, the campaign created a nonconformist buzz around what was, after all, not much more than sugar and seltzer.

A more recent campaign extends the edgy, dangerous feeling of daring to drink a forbidden beverage by urging viewers to "Make 7-Up Yours".

Log in or registerto write something here or to contact authors.