People who track a meme from the counter-culture or sub-culture and promote it to people who can mass-market it to the asses of the masses. Trend spotters often frequent clubs, bars, and neighborhoods where the culture is to coming up with marketable material; which they assemble into colorful presentations, reports, and magazine articles; which are used to convey information of one trend which has not changed for hundreds (possibly thousands) of years: capitalism.

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