To use in a new way different from an original purpose (an antique door made into a table or desk, editorial staff from a failed business division re-assigned as product managers);

or,
to convert something into a new format (as from print design to Web page, or from Web page to wireless device)

verb; the synonym of reuse used by software integrators and sales technicians used to trick customers into thinking that they actually did something other than take the same code they used for their last project and changed the color scheme.

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