A Hollywood thing. Less nasty than my name first, since this Star Power relationship has been decided before ink meets contract - a my-name-first deal usually implies the contract has been forcefully renegotiated, accompanied by the sound of heads (or eyes) rolling.

Steven Spielberg Presents Wesley Snipes, Jennifer Love Hewitt, and introducing Mariah Carey, in a Steven Soderbergh film of a John Grisham novel...

You get the idea.

The more Names, the bigger the budget.

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