A phrase commonly used as a recovery tactic in social situations. (See: social engineering) The phrase is intended to suggest to the recipient that you didn't mean that last statement or action that you did, to convince them you were just kidding around, or poking fun. Most people are suggestive to this tactic to some degree, but after excessive or prolonged exposure some persons will develop resentment, mistrust, and confusion towards the sender's real feelings.

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