Pronounce it like foe, 'cause it's from the French; false or fake. Often with fashion (pretense) or consumables: faux-fox or faux-silk. Imitation.

Ah, my dear, what a lovely faux-Swatch!

He deployed his faux-concern with abandon, confusing the ruffled debutantes.

Faux (?), n.; pl. Fauces (#). [L.]

See Fauces.

<-- no pos in original = n. -->  

© Webster 1913.