Rational courses of action when you experience your own flesh burning follow:

• The industry standard: Stop. Drop. Roll. (If the top of your head is on fire, you'd better be flexible dammit)
• Beat the fire out.
• Put baking soda on it.
• Dip it in water.
• Lick it.
• Stick it (in water).
• Go with it.

Other people will give you the advice of, "Don't set yourself on fire."

This, my friend, is truly wise.