Yuengling Brewery

A Brief History of Yuengling Brewery.

• 1829 David G. Yuengling establishes the Eagle Brewery on Centre Street in Pottsville, Pennsylvania.
• 1831 A fire completely destroys the plant and a new brewery is built on Mahantongo Street, site of the current brewery.
• 1873 Brewery name is changed to D.G. Yuengling and Son after David's son Frederick Yuengling joins his father as partner.
• 1895 Frederick adds the bottling line to the plant.
• 1899 Frederick Yuengling dies at the age of fifty-one. His only son Frank Yuengling assumes the brewery's management.
• 1919 The Eighteenth Amendment is ratified, enacting a call for the national prohibition of alcohol. To survive, Yuengling switches production to near beer products.
• 1920 Yuengling constructs a dairy directly opposite the brewery.
• 1929 The 100th anniversary of the brewery. Near beer remains the only product being produced.
• 1933 Prohibition ends. The brewery celebrates with the production of Winner Beer and ships a truckload to President Franklin D. Roosevelt.
• 1936 The brewery rathskeller is built.
• 1960 N. Ray Norbert becomes brew master.
• 1963 Frank D. Yuengling dies at the age of eighty-six. He managed the brewery as president and chairman of the board for a remarkable period of sixty-four years. Upon his death, his sons, Richard L. Yuengling and F. Dohrman Yuengling, assume management of the brewery.
• 1976 The brewery is placed on the national and state registers as America's oldest brewery during the American Bicentennial.
• 1979 The brewery celebrates its 150th anniversary.
• 1985 Richard L. Yuengling buys the company from his father and becomes president.
• 1992 The brewery begins the largest expansion in its 165-year history.
• 1996 Yuengling goes online. (http://www.yuengling.com)
• 1997 Yuengling supersedes brewery capacity by producing over 500,000 barrels.
• 1998 Dick Yuengling announces plans to build new brewery to keep up with high demand.