Veronica Lodge is the high-maintenence millionaire of Riverdale. She is Archie Andrews' other girlfriend, and probably the most sought-after of the two girls. She's usually portrayed with an evil glint, always scheming up ways to keep Archie away from Betty, and even still, perpetually teasing Reggie Mantle by dating him as well (a very small love triangle there). She spends most of her time shopping with her best friend, Betty Cooper, and talking about her mundane lifestyle of family yacht outings and the sort.

She also likes to add the suffix "-kins" to certain guys like Archie and her father.. "Archie-kins", "Daddy-kins".

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