A trade paperback is a collection of individual comic books bound together by the publisher and sold separately from said individual comic books. Usually the trade paperback forms part of a longer series (for instance, Preacher or Scud: The Disposable Assassin) that has a coherent plot, although sometimes a trade paperback can encompass the entirety of a particular title's run (such as Unknown Soldier); this mostly depends on the length of the title, although it can also depend on the publisher's predilections, as well. Although the trade paperback and graphic novel are often confused due to their physical similarities, the primary difference between the two is that the trade paperback is first and foremost a collection of previously released material in less fragmented and usually more cost-effective form, while a graphic novel can be composed of original material and is often thematically more limited by the audience's preconceptions about graphic novels (see graphic novel writeup by Elendraal for a prime example thereof).

In bookselling, trade paperback is any paperback book that is not a mass-market paperback. They tend to be larger, more expensive, and, in theory, of better quality than mass-market paperbacks. They are also more likely to have illustrations or photographs. Often a distiction will be made between a 'trade paperback' and an 'oversized paperback', a paperback too big to fit upright on a standard shelf.

This is one step down from trade hardback, about one-half step up (in my own estimation and experience) to bookclub edition hardcovers (depending on the bookclub, of course), and one step up from the above mentioned mass-market paperbacks.

See also, Softcover, paperback.

Evolution of the Trade Paperback

Back in the day (say, until the early nineties or so), there were really only two types of books you could buy - there were hardcovers and there were mass-market paperbacks. Hardcovers were (and still are) large, ungainly volumes aimed at the early adopters more so than the stereotypical book buyer. They were built to last but ultimately unsuitable for the commuter or vacationer due to their bulk.

Mass-markets, on the other hand, were small, lightweight, ridiculously cheap to print and the epitome of portable. Problem was, they fell apart after three or four reads - their bindings were cheaply glued, they were printed on a substance not unlike newspaper and their pages yellowed after a year in anything close to direct sunlight. They were designed to be disposable.

That was all well and good until book prices started to skyrocket. As the price of mass markets edged closer and closer to ten dollars (it's not quite there yet, but just wait), people started demanding more for their money. The nature of what a book actually is subtly changed - they went from being cheap, throwaway purveyors of information to keepsakes. Reading suddenly became incredibly hip and consumers started to want their books to have a certain permanence while simultaneously wanting them to fit in a purse.

And so the trade paperback was born. They are larger (in cover dimensions) and thinner than their respective mass-markets. The bindings are stiffer, the covers are thicker and the paper is of a much higher quality. They're more expensive to produce (though not THAT much more) and typically cost a bit less than twice as much as their cheaper compatriots.

Sounds like the best of both world, right? Cheap, portable, durable. It was...until the publishing companies started to get greedy.

Mass-markets have that name for a reason - they appeal to the largest sector of the population and (sales taken into account with production costs) make the most money for the publishers. Only certain books make it into mass-market format - romance, sci-fi, mystery and extremely popular authors get published that way because it's pretty much guaranteed that their sales will be low but continual. 70% of the fiction published as paperbacks will stay as trades - the remaining 30% make up roughly 75% of the profits. It occurred to someone after the trade paper revolution was almost completed that, on the whole, the weren't making as much money on their new format as they should have been.

Ever so slowly the permanence of trade paperbacks was traded for an illusion of permanence. A trade paper's individual construction didn't really matter provided it was perceived to be of a higher quality than that of a mass-market. Once consumers became accustomed to ranking book formats as good, better and best instead of in more concrete terms (a feat pulled off by throwing exorbitant amounts of money into cover designs and extremely expensive photorealistic printing methods) the actual printing, binding and construction quality slowly slid downhill.

Nowadays trades don't last all that much longer than mass-markets do - they fall apart in the same way as their little brothers, they just look cooler. More than anything, the rise in popularity of this particular format proves that value has little or nothing to do with cost. Don't be fooled - if you want your books to last, stick to hardcovers.

Log in or registerto write something here or to contact authors.