This was for Doral cigarettes. Nowadays it's a generic brand, but I don't think that was the case then - maybe it was just positioned as low-cost.
I seem to remember a lifesized cigarette pack singing the jingle (shades of the early days of television, when there was a tap-dancing pack of Old Gold on the variety show they sponsored) - a cutesy-poo, yet come-hither, voice:
"taste me, taste me
c'mon and taste me..."
Sure beats Mr. Butts. Nicotine as siren song.