A trademark of Garden of Eatin' (a subsidiary of Hain) for their "spicy all natural tortilla chips" made with blue corn flour. Due to the cayenne pepper dusted onto these delicious babies, the usual deep blue of the triangular corn chips has become a mottled purple.

My only beef with the package is that they claim there are nine servings in the bag. Nonsense: there are three or four servings. These are good.