Beloved fictitious sponsor of Garrison Keillor's A Prairie Home Companion from 1974-1986, and then from 1995 to the present. The product, though imaginary, has its own jingle, copy, logo, merchandising, and for a while, its own band (Bill Hinkley and Judy Larson). The spots are a tribute to the radio ads of a bygone era (most notably the sponsorship of the Grand Ole Opry and other programs on Nashville's WSM by Martha White Flour).
Song (usually introduced with a hot fiddle lick from Andy Stein, which gets the audience clapping along to the instrumental solos from all of Guy's All Star Shoe Band):

Two, four, six, eight,
coming back from the station break
Guy's All Star Shoe Band
If they can't do it, no one can

Has your family tried them? (Powdermilk!)
Has your family tried them? (Powdermilk!)
Well, if your family's tried 'em,
then you know you've satisfied 'em
They're a real hot item: Powdermilk!

Heavens they're tasty, and expeditious. Give shy persons the strength they need to get up and do what needs to be done. Made from whole wheat raised by Norwegian bachelor farmers, so you know they're not only good for you, they're pure, mostly. Get 'em in the bright blue box with a picture of a biscuit on the front, or ready-made in the brown bag with the dark stains that indicate freshness.

Has your family tried 'em, Powder Milk?
Has your family tried 'em, Powder Milk?
If your family's tried 'em,
Oh, you know you've satisfied 'em
They're a real hot item, Powder Milk!

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