NuGrape is a great American soft drink, first made in 1921 by a company in Atlanta, Georgia. It lasted nationally through the 60's, where it dwindled down to regional distribution (mostly in the Southeast and in Texas). In the Memphis area it's still distributed by the Delta Beverage Company (they also bring us Pepsi products).

The thing that sets NuGrape apart from other grape-flavored soft drinks is its taste. Strong and sweet and not very naturally fruity, it goes better with ice cream (in the float sense) than any of its competitors. This is the crack of grape-flavored soft drinks.

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