"Mister Softee" is the officially accepted nickname
for shares of Microsoft
) on the NASDAQ
. An investor or equity trader can phone their broker and say:
"Sell 1000 Mister Softee at 30!" Click.
and it's a legally binding contract
"Memo From Marketing", The Wall Street Journal staff, Nov. 12, 2004, Page C4.
This is a nodeshell rescue, which as Bones points out, makes it a Red Herring. Yum.