"Mister Softee" is the officially accepted nickname for shares of Microsoft (symbol: MSFT) on the NASDAQ. An investor or equity trader can phone their broker and say:
"Sell 1000 Mister Softee at 30!" Click.
and it's a legally binding contract.


Source

"Memo From Marketing", The Wall Street Journal staff, Nov. 12, 2004, Page C4.

 

This is a nodeshell rescue, which as Bones points out, makes it a Red Herring. Yum.

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